PLANNING: TREATMENT

Treatment, Top line & Big question

RESEARCH: TRAILER ELEMENTS

I have joined the Film Distribution course offered by FutureLearn, which is a 4 week programme created by the Film Distributors Association (FDA).

(CCR1 and )

In the Future Learn website, it also mention about the important elements and the trailer must have:

• The title of the film - when does it appear? Straight away? At the end?
• Credits - who is credited? All/some of the stars? the Director?
• Are there references to other films in the trailer? What are they and why are they there?
• How can you tell the genre of the film? What clues are you given ?

It also have a GALLERY OF FILM TRAILERS, so I am able tp pick a trailer and analyse it in terms of all the conventions.

I picked Brightburn trailer to analyse, with the help of documents provided by the FutureLearn

PLANNING: ADVANCED PRODUCTION INITIAL DEVELOPMENT

We have decided that our genre for the trailer is going to be a thriller horror. However, I recognised that the horror elements is more about scaring the audience with the impact of visual and sound.

There are films that identified themselves as a thriller genre, I distinguished that there are noticeable difference between them. Like for 'Inception' and 'Joker', I found the trailer of 'Joker' is more interesting and it would engage me to watch it. I spot out that probably the film itself still do contains different kinds of genre, 'Inception' is a action, adventure and sci-fi film, where at the same time, it is also identify as a thriller genre.

A screenshot of 'Inception' in IMDb

A screenshot of 'Joker' in IMDb

We have all decided to set our trailer genre to be a thriller, at the same time should not be containing any violent element. We consider that adding violent elements to our trailer would not have a grater impact, therefore we have settled the final genre as fantasy thriller.

RESEARCH: SCOOP.IT

I have research film trailers as part of a promotion package. I found it useful to save everything that I found useful on Scoop.it, which is a platform that allows me to create boards of curated content based on topics I have chosen. Scoop.it also enables me to share my thoughts as insights in the comment box. Scoop.it is interactive and offers links that maybe relevant to my research.

Below is a screenshot of my Scoop.it page:

RESEARCH: THE ROLE OF THE DISTRIBUTOR

I researched the role of the distributor through the Film Space, this platform allows me to learn more about what will the distributor do. This website also contains some task that I am able to do. Pictures below are the task the I have done:

RESEARCH: TEACHING TRAILERS

http://thefilmspace.org/teachingtrailers/2019/secondary/

RESEARCH: FILM PRODUCTION PACKAGE

RESEARCH: HOW IS THE FILM TO BE MARKETED & PROMOTED?

RESEARCH: WHY IS THE TRAILER MADE?

Film trailer is a kind of makreting campaign for a film, where the marketing campaign is designed to raise audience awareness and interest in the film.

A film trailer is typically made for the audience to know the clues about the content of the film and the genre of the film. A film trailer would directly give clues and tell the audience about the keywords of the film, as compared to other marketing campaigns like film poster and interview of the actors. This is because a film trailer is giving sight and sound impact to the audience, so therefore the audience is more likely to understand what the film will be like.

RESEARCH: AUDIENCE QUESTIONNAIRE

I have used Google Forms due to its simple format, it is easy for the people to watch and it could also show the final result in a neat and clear way.

The aim of the questionnaire is to get more information about what the audience would expect and how can a trailer successfully attract their attention and watch the film. I have sent the link to my friends, in my social media and also my family in order to get more results, where I could have summaries and looked what option is more outstanding compare to others so I am allowed to improved my thoughts about my trailer.

In the questionnaire, I have asked some question about their background so I would know is their opinion affected by their age, gender etc... The fact that I wanted to research the target audience for thriller genre that me and my production team are planning to make, for example the gender group and the age. Some questions like ‘so you watch trailers’ and ‘how much does the trailers affect you to watch a film’ told me how important the trailer is.

The Google Form looks like below:

I has customised the header with photoshop and changed the font in order to give an impression to the people who are filling it that: this form is for my media studies subject and the font is formal so people could tell that is form is really important to me.