Wednesday, 18 September 2019
RESEARCH: WHY IS THE TRAILER MADE?
Film trailer is a kind of makreting campaign for a film, where the marketing campaign is designed to raise audience awareness and interest in the film.
A film trailer is typically made for the audience to know the clues about the content of the film and the genre of the film. A film trailer would directly give clues and tell the audience about the keywords of the film, as compared to other marketing campaigns like film poster and interview of the actors. This is because a film trailer is giving sight and sound impact to the audience, so therefore the audience is more likely to understand what the film will be like.
A film trailer is typically made for the audience to know the clues about the content of the film and the genre of the film. A film trailer would directly give clues and tell the audience about the keywords of the film, as compared to other marketing campaigns like film poster and interview of the actors. This is because a film trailer is giving sight and sound impact to the audience, so therefore the audience is more likely to understand what the film will be like.
RESEARCH: AUDIENCE QUESTIONNAIRE
I have used Google Forms due to its simple format, it is easy for the people to watch and it could also show the final result in a neat and clear way.
The aim of the questionnaire is to get more information
about what the audience would expect and how can a trailer successfully attract
their attention and watch the film. I have sent the link to my friends, in my social
media and also my family in order to get more results, where I could have
summaries and looked what option is more outstanding compare to others so I am
allowed to improved my thoughts about my trailer.
In the questionnaire, I have asked some question about their
background so I would know is their opinion affected by their age, gender etc...
The fact that I wanted to research the target audience for thriller genre that me
and my production team are planning to make, for example the gender group and
the age. Some questions like ‘so you watch trailers’ and ‘how much does the
trailers affect you to watch a film’ told me how important the trailer is.
The Google Form looks like below:
I has customised the header with photoshop and changed the font in order to give an
impression to the people who are filling it that: this form is for my media
studies subject and the font is formal so people could tell that is form is really
important to me.
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