Film trailer is a kind of makreting campaign for a film, where the marketing campaign is designed to raise audience awareness and interest in the film.
A film trailer is typically made for the audience to know the clues about the content of the film and the genre of the film. A film trailer would directly give clues and tell the audience about the keywords of the film, as compared to other marketing campaigns like film poster and interview of the actors. This is because a film trailer is giving sight and sound impact to the audience, so therefore the audience is more likely to understand what the film will be like.
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